Social media marketing can be a great resource for entrepreneurs, but it’s all too easy to go in with a “fire from the hip” mentality and hope something sticks.
Many startups and small business owners think their brand’s social media profile should be almost an extension of their personal profile, but nothing could be further from the truth.
Social media marketing is most effective when it’s part of a focused, overarching marketing strategy. Let’s take a look at where to put that focus for big returns in 2021.
Focus Area #1: Create More Visual Content
Humans are visual creatures, and as such, they’re more likely to have their attention captured by visual content.
This might include graphics, images, videos, or infographics.
Ever wonder why memes are so popular, even when they have few words? It’s because the imagery conveys most of the message quickly and effectively.
As an alternative to generating exclusively written content (which, don’t get us wrong, is still crucial), spend some time developing good visual content.
Plaster your logo everywhere to start helping people experience an emotional connection with your brand (and if you don’t have a logo, you can create one for free here).
After all, a picture is worth a thousand words, right?
Focus Area #2: Test Your Content
A/B testing, if you’ve never heard of it, is where marketers use alternate headlines for the same post to determine which performs better among consumers.
Since headlines are such an essential part of both SEO and the algorithms that determine people’s social media feeds, you’ll want to be sure you pick the absolute best one.
You should also know your target market well. Using analytics can help you on this because you have to know what they want, what they look for online, their habits, their shopping trends… the list goes on.
Knowing your target audience helps you fine-tune your messaging to convince them that they need your product.
Knowing your audience also saves you time and money because you’re not trying to chase down people who aren’t even going to buy your product.
Focus Area #3: Make Your Posts More Interactive
People hop on social media to interact with each other and, increasingly, with their favorite brands. Otherwise, they’d simply watch TV and see your commercials.
Focus your posts around making them more fun to interact with and watch how much more engagement you receive.
Interactive posts can take various forms; some might include polls, contests, giveaways, or surveys. Some of the best social media marketing campaigns were centered around this idea of creating a fun interaction for and between customers.
Replying directly to comments on your posts is another way you can easily interact with your customers. It’s exciting when their favorite brand responds directly to them with their name.
This flattening of communication channels and becoming more accessible to the consumer makes social media such a useful marketing tool for entrepreneurs. You can stand out from the crowd, make a name for yourself, and get your brand out there by being responsive on whichever platform you’re using.
Follow These 3 Tips for a Big 2021 Payoff
There are plenty of other tips and techniques to make your social media outreach more effective, but focusing your marketing campaign around the three tips mentioned above can help you reach your goals this year.
Social media marketing isn’t going anywhere, but it’s a constant learning game. Take the plunge this year, try to learn something every day, and put a strategy in place to make sure you’re reaching the right audience and turning prospects into paying customers.